Access to Exceptional Care
Primary care that is just between you and your provider without insurance constraints
Direct Primary Care in Sarasota
Live Well is a Direct Primary Care (DPC) clinic. We provide a wide range of primary care services covered by a monthly membership fee. We focus on improved health outcomes which are proven to come from our enhanced patient-provider partnerships that aren’t limited by healthcare insurance regulations & restrictions.
When you walk through our door you will see a practitioner with transparent & affordable medical services. Care is tailored to your needs including wellness and chronic condition management.
Curious whether Direct Primary Care is right for you? Browse our FAQ or call (941) 529-7770 to schedule a no-obligation meet-and-greet with one of our providers.
Rachel Martinez Franzen, MSN, APRN, FNP-C
"I am convinced that optimal health outcomes stem from a strong partnership between you and your healthcare provider."
Past clinical experience: Clinical Director | Organ Transplantation | Heart Health | Skin Care | Palliative Care | Home Care | General Medicine
Julie Dooley, MSN, APRN, AGPC-C
"I feel the best outcomes are achieved when your healthcare is a partnership between you and your provider."
Past clinical experience: Clinical Lead | Transplant Medicine | Cardiovascular Care | Dermatology | Hospice | Home Health | Internal Medicine
How Live Well differs from traditional primary care
Direct Primary Care removes the insurance company, regulators, and administrative layers between you and your provider. You pay a predictable monthly membership — no copays, no surprise bills — and get longer appointments, faster access, and a real relationship with your clinician.
Cost Transparency
Unhurried Appointments
Accessibility
Patient Advocacy
Wellness & Prevention
Live Well serves patients across Sarasota and Manatee counties — Sarasota, Bradenton, Lakewood Ranch, Venice, Osprey, Nokomis, North Port, Palmetto, Parrish, and the Anna Maria Island communities. DPC handles roughly 80% of what brings you to primary care; members pair their membership with a high-deductible plan, a health sharing ministry, or Medicare to cover specialists and hospitalization. Home visits are available for established members within our service area.
Membership available for as little as $70.00/month* — View membership plans →
Traditional Care Model
The Traditional Model for patient care includes 3, 4, or 5 people between you and your provider. It's time for a better way.
Patient
Insurance Company
Regulator
Admin
Provider
Direct Primary Care Model
When you walk through our door you will see a practitioner with transparent & affordable medical services. Care is tailored to your needs including wellness and chronic condition management. No middle man.
Patient
Provider
From the Live Well Blog
What is Direct Primary Care
June 17, 2026
For many people, the traditional healthcare system can feel impersonal and difficult to navigate. Appointments can have long wait times, feel rushed, and leave patients with unanswered questions.
Read More
Last updated: June 2026
Office Hours
Monday - Friday
8:00am - 5:00pm
Saturday - Sunday
Office Closed
DPC Hours
24/7
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